Monday, September 21st, 2020

Lighting Tips in Unity Guest post by Noam Toledano, CrazyLabs’ Tech Artist Further to CrazyBites #4, I was asked to dive in a little deeper and talk more about lighting features in Unity.   Many games can look much nicer and have greater appeal with just a few simple and easy steps that will improve your lighting setup.   Tip #1  A) Use environment lighting without baking lightmaps  The simplest […]


Thursday, September 17th, 2020

Ask any performer and they’ll tell you – lighting is EVERYTHING! This week our CrazyBites are all about making your game look good, with these highlights (see what we did there?) by Noam Toledano, our Tech Artist and Unity God 🙂


Thursday, September 10th, 2020

We always say players need to open the game and start playing, but there’s more to successful onboarding than that. Here’s the latest #CrazyBites, our tips for game developers, courtesy of our Publishing Manager Shai Sasson.


Thursday, September 3rd, 2020

Michal Issachary Joins CrazyLabs as Vice President of LiveOps We are happy to announce that Michal Issachary, a former IronSource and Moon Active executive, has recently joined CrazyLabs as Vice President of LiveOps. Having achieved proven success in the mobile and casual games space, we are certain that Michal’s addition to our winning team, will boost the growth of our successful hyper-casual games. Welcome to our Crazy family [...]


Tuesday, September 1st, 2020

Our new #CrazyBites – tips for game developers & game design enthusiasts about hyper-casual mobile games.  This week we’ll focus on what your UA video needs in order to boost your CTR, courtesy of our Publishing Manager, Rotem Eldor.


Friday, August 21st, 2020

Introducing our new CrazyBites – tips for game developers & game design enthusiasts about hyper-casual mobile games.  We’ll start with something every game has – an icon. Check out the tips by our very own UX/UI Lead Designer Angela Michailov.


Tuesday, June 30th, 2020

CrazyHubs – a New Gaming Hub in Israel CrazyLabs has launched it’s first gaming hub in TLV, Israel, inviting aspiring game developers to join the program and enjoy the following: Professional training in the field of Hyper Casual Hands-on guidance from senior executives Mentorship sessions from industry experts. A fixed monthly payment for each team member. A revenue share plan for games developed within the program [...]


Monday, June 22nd, 2020

Keep On Slicing Our latest hit mobile game ASMR slicing was the most downloaded game for May 2020, according to Sensor Tower. With these amazing numbers, we invite you to explore how it all started, and learn about the publishing process that brought ASMR Slicing from a pitch to a prototype, and from a prototype to a game worth scaling. You can read all about directly from the mouth of our […]


Monday, February 17th, 2020

So… How do you pitch Hyper Casual games to Top 10 mobile game publishers? Let’s start with the truth: Hyper Casual mobile game publishers get hundreds of pitches, prototypes and game submissions on a weekly basis. To make it through you need to have not just an excellent idea – you need to pitch it like a pro. Over the years we’ve learned that there are simple rules to a […]


Sunday, February 9th, 2020

How to form a habit that can help scale your game? Hyper Casual games are lightweight, instantly playable, and infinitely replayable – making them very engaging. There is a reason why we all love playing mobile games, and why practically everyone around you plays – and that reason is our brain. Hope you’re ready cause we’re diving in! Neurologists who researched the human brain coined the phrase Neuroplasticity, and [...]


Wednesday, January 15th, 2020

In this post we’d like to share with you some info about a game we developed early on in 2019. This game needed some extra attention before it flew up the charts, and it’s called Tricky Taps. While the game mechanics of Tricky Taps seem simple enough, when first launched it was obvious that the players are missing something. After analyzing the initial data, the team saw It was as […]


Sunday, January 12th, 2020

AMAZE! is about to celebrate 50M downloads, and this is a great time to tell you an interesting lesson we learned from our 2019 publishing hit that has been topping the charts ever since it was released. AMAZE! Was the result of a successful cooperation with Vectormonk, a game development studio with great game ideas and even greater people behind it.After AMAZE! was first released and became a huge hit, […]