Thursday, June 3rd, 2021

CrazyLabsが2021年に企画した最初のゲームは「メイクアップDIY」でした。メイクアップや化粧品の扱いにソーシャルメディアのトレンドを取り入れたシュミレーションゲームです。この非常にバイラルなトレンドは、数か月前に我々のパブリッシングチームの目に留まりましたが、この時点では最適なパートナーを探している段階でした。このトレンドを完璧にゲーム化するには、熟練チームが必要だったのです。そして、Tricky Taps、Light it UPなど数々のヒット作を出したCameoと共に、キラキラ輝く明るい未来が約束されたゲームのために、チームを再結成して開発することになりました。 そして2021年2月 — [...]


Thursday, June 3rd, 2021

Первой игрой CrazyLabs, представленной в 2021 году, стал симулятор DIY Makeup («Макияж своими руками»). Вдохновением послужил тренд в социальных сетях на самостоятельное приготовление косметических средств. Этот крайне популярный тренд вызвал интерес у нашей издательской команды еще несколько месяцев назад, однако они искали подходящего партнера для работы. Они знали, что опытная команда сможет превратить хороший тренд в [...]


Thursday, June 3rd, 2021

2021’de yayınlanan ilk CrazyLabs oyunu, kendi makyaj ve güzellik ürünlerinizi nasıl hazırlayacağınızı detaylandıran bir sosyal medya trendine dayanan bir simülasyon oyunu olan DIY Makeup idi. Bu son derece viral trend, ilk olarak yayın ekibimizin ilgisini aylar önce çekti, ancak doğru ortağı arıyorlardı. Deneyimli bir ekibin bu trendi mükemmel bir oyun haline getirebileceğini biliyorlardı. Diğerlerinin yanı sıra Tricky Taps [...]


Thursday, June 3rd, 2021

The first game CrazyLabs scaled in 2021 was DIY Makeup, a simulation game based on a social media trend detailing how to prepare your own makeup and beauty products. This highly viral trend first sparked the interest of our publishing team months ago, but they were looking for the right partner. They knew an experienced team can gamify this trend to perfection. Further to previous success with Cameo, the studio […]


Thursday, May 20th, 2021

When Tie Dye was released worldwide, less than a year ago, it was an immediate success. It had the perfect combination of a hit trend, superb gamification and an amazing studio working on it – our partners,  “Furious Avocado”. But back then, no one knew if it had what it takes to make it to the big league. Many hyper-casual games make it to the top of the charts, but […]


Thursday, May 20th, 2021

Welcome to our new blog segment! Starting May, you can come back every month to check out what’s trending in the game market and charts! If you wish to receive this report directly in your inbox, make sure you subscribe to our newsletter:  www.crazylabs.com/newsletter Check out the trends below 👇 If you want to test your games with us, make sure to sign up to our CLIK Dashboard! See you next month!


Friday, May 14th, 2021

Hyper casual oyun geliştiricileri çoğunlukla boş zamanlarında hyper casual oynayan oyuncular değildir.


Friday, May 14th, 2021

Разработчики гиперказуальных игр не обязаны быть игроками. Вы не целевая аудитория игры, а значит, не должны гадать на кофейной гуще — тестируйте каждую свою идею или гипотезу. Например, вы решили добавить 3D-графику в игру.


Friday, May 14th, 2021

Another #CrazyBites for the weekend, and this time we’re A/B testing EVERYTHING! Special thanks to Yotam Noy for sharing his tips for successful Game Product & LiveOps A/B testing


Friday, April 30th, 2021

A new joint venture for hyper-casual game developers launched along with newly revealed features of the self-serve CLIK Dashboard   CrazyLabs, the top #3 mobile games developer & publisher, & MoPub, the leading mobile games mediation platform, announced a new joint hyper-casual challenge for game developers. Gaming studios are invited to submit and test their hyper summer game ideas, and enjoy unlimited rewards. It a [...]


Thursday, April 22nd, 2021

Penny Qian joins CrazyLabs as Regional Director, Greater China Exciting news! Penny Qian, a former Kwalee and Applovin executive, has joined CrazyLabs to take on the role of Regional Director, Greater China. Penny’s extensive knowledge of mobile gaming, especially hyper-casual gaming, will help us drive our partners and preferred studios even faster to the top of the charts. Penny and her team play an active part in the ongoing [...]


Sunday, April 18th, 2021

This week’s #CrazyBites is all about the fine art of LiveOps – with some insights from Rotem Eldor, CrazyLabs’ Head of Games Product