Monday, February 17th, 2020

So… How do you pitch Hyper Casual games to Top 10 mobile game publishers? Let’s start with the truth: Hyper Casual mobile game publishers get hundreds of pitches, prototypes and game submissions on a weekly basis. To make it through you need to have not just an excellent idea – you need to pitch it like a pro. Over the years we’ve learned that there are simple rules to a […]


Sunday, February 9th, 2020

How to form a habit that can help scale your game? Hyper Casual games are lightweight, instantly playable, and infinitely replayable – making them very engaging. There is a reason why we all love playing mobile games, and why practically everyone around you plays – and that reason is our brain. Hope you’re ready cause we’re diving in! Neurologists who researched the human brain coined the phrase Neuroplasticity, and [...]


Wednesday, January 15th, 2020

In this post we’d like to share with you some info about a game we developed early on in 2019. This game needed some extra attention before it flew up the charts, and it’s called Tricky Taps. While the game mechanics of Tricky Taps seem simple enough, when first launched it was obvious that the players are missing something. After analyzing the initial data, the team saw It was as […]


Sunday, January 12th, 2020

AMAZE! is about to celebrate 50M downloads, and this is a great time to tell you an interesting lesson we learned from our 2019 publishing hit that has been topping the charts ever since it was released. AMAZE! Was the result of a successful cooperation with Vectormonk, a game development studio with great game ideas and even greater people behind it.After AMAZE! was first released and became a huge hit, […]


Thursday, January 9th, 2020

Guest post by Elinor Schops, Crazy Labs’ VP Business Development. It’s 02:23am, December 8, 2019, and the airport looks deserted. The red carpet in Hollywood seems like another unrealistic goal in a journey that started 20 months ago in Crazy Labs’ HQ in Tel Aviv. Once again, Jumanji is in peril. How Did We Get Here? It was the end of April 2018 when we first destined ourselves to become […]


Monday, January 6th, 2020

Guest post by Rotem Eldor, Publishing Manager here at Crazy Labs. It was beginning to look a lot like Christmas when we 1st received the pitch from Firescore Interactive (Pocket League), an Indie game development studio – but when you recognize you have a sure hit on your hands, not even time can stop you. This idea for a game was the result of an ongoing relationship we had established […]


Tuesday, November 12th, 2019

Crazy Labs,will be publishing the official mobile games based on two highly-anticipated Sony Pictures films releasing in 2019: ‘Charlie’s Angels’ and ‘Jumanji: The Next Level’ Crazy Labs is announcing two new Free to Play (F2P) mobile games based on iconic Sony Pictures Entertainment franchise’s “Charlie’s Angels” and “Jumanji,” with both games scheduled to release coinciding with the new films. “Charlie’s Angels” comes out in [...]


Wednesday, September 25th, 2019

Crazy Labs introduces JoJo Siwa – Live to Dance The official mobile game titled JoJo Siwa – Live to dance is scheduled for release under Crazy Labs’s line of Lifestyle Games. Variety were the first to share this, read all about it right here. This September we announced JoJo Siwa – Live to Dance, a new mobile game where fans join the Nickelodeon superstar and YouTube sensation on a multi-city dance […]


Monday, August 5th, 2019

In the article “5 Steps to Get Your Game Published” we wrote about that ever so elusive “Yes” moment that you need to share with potential partners if you want your game published. Now it’s time to talk about level design and understand what happens after your players finally said “Yes”. In this article: – The history of Hyper Casual games – The origin of levels in Hyper Casual mobile […]


Thursday, August 1st, 2019

Indie game developers are always looking for publishers the same way publishers always look for indie game devs. It’s a symbiotic relationship much like the birds and the bees (real birds, real bees, stay focused ;). If you’re an indie game developer and you have an amazing new game to release, here are the 5 things you need to do in order to get your game published by a top […]


Tuesday, July 16th, 2019

Being passionate about game development is amazing, getting paid for your hard work is great, but the combination of the two is the holy grail. Game development is a fun, exciting and very creative work – but it’s work nonetheless, and game developers want to get paid for all the hard work they invested in their game. This is why most of the indie game developers today work with top […]


Tuesday, July 9th, 2019

Our experience has taught us that, much like any other game genre, creating Hyper Casual success is not always a sure thing – but if you follow a few simple rules you can develop the next big hit. Over the last couple of years we have published many games that climbed to the top of the charts, and have come to realize that there are 3 key elements to a […]