Building Together Hit Games That Last
We are one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual games. We have a deep understanding of what it takes to transform promising game ideas into profitable hits.
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We met at CrazyHubs Istanbul as two individual developers and founded our studio, Crinkle Games, within the Hub.
The experience and training provided by CrazyLabs during the program were crucial and played a key role in the success and launch of our hit game, DIY Paper Doll.
We’ve collaborated with many top publishers. CrazyLabs stand out because of their exceptional, fast support while giving us the space to push the boundaries of our creativity and experimentation. Through this approach, we’ve already built two-hit games.
Our studio partnered up with CrazyLabs as they’re the #1 publisher in the simulation genre and are experts at gamifying social trends. Additionally, we truly love their ideation support and supportive feedback, which have been instrumental to the success of our game. We have an excellent relationship with CrazyLabs, and as a result, we’ve already created three worldwide, top hits in just two years together.
After less than one year of working with CrazyLabs, we’ve already produced a hit game. The biggest contributor to this was the combination of CrazyLabs' incredibly knowledgeable publishing experts and the data from CrazyLabs’ market-leading trend report.
CrazyLabs' expertise in the gaming industry is truly unparalleled. Their team's deep understanding of market trends combined with cutting-edge technologies enabled them to provide us with all 3 game ideas that we worked on, each of which was a worldwide hit. The publishing team’s invaluable guidance and industry insights played a pivotal role in shaping our games.
The driving force behind Makeup Kit's stunning success was CrazyLabs’ initial strong trend-based idea, and for this, I'm very thankful for Crazylabs giving me this idea. Their creative team discovered this makeup trend before any other publisher, and together we worked very fast to stay first.
When we founded Furious Avocado, we could never have imagined that our first published game would become a hyper-casual mega-hit, generating over 175 million downloads and remaining successful for years. The winning formula behind this achievement lies in CrazyLabs' unique approach to hyper-casual marketing and the expertise of their LiveOps team. We are extremely grateful to have CrazyLabs, the industry leader, by our side since day one.
What sets CrazyLabs apart is its game-testing methodology. Instead of relying only on CPI, they consider various metrics and approach testing with an open mind. Despite Multi Maze initially having a relatively high CPI, they recognized its potential by testing other metrics and even significantly reduced CPI at a later stage.
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