Introducing CrazyLabs’ New Ad Report & How It Can Improve Your Game’s Performance

September 12, 2023

After months of development, CrazyLabs is thrilled to release its exclusive ad performance report—a comprehensive report featuring detailed performance analysis of different rewarded videos and interstitial ads per level.

This report is a game changer for developers as it provides actionable data on how to improve your game’s average revenue per user (ARPU). By exposing you to more data, you have the ability to continuously enhance your game’s performance.

CrazyLabs stands out as the only publisher in the industry that offers this unique report, exclusively accessible to CLIK Dashboard members. This commitment to transparency sets a new standard in the mobile gaming industry.

Below, we share examples of how this report can improve ARPU’s performance. 

As shown in the Lunch Box example above, in version 2 of level 4, we introduced a new rewarded video (the brown column). This rewarded video (RV) was not present in the previous version, and it resulted in 25% of users watching it. Thanks to the ad report, we can understand that the placement of the RV was highly effective, leading to a significant improvement of over 30% in the ARPU of level 4.

Moreover, adding ads can have a negative impact on level completion, which is a crucial indicator of a game’s overall performance. However, as demonstrated below, this was not the case in this situation. 

When analyzing the completion rates of level 4 and comparing version 1 (represented by the gray line) and version 2 (represented by the pink line), we can see that the new RV did not harm the completion rate.

As seen in the Dig Deep example above, in level 1 (version 1 vs version 2), we see that there was a lower completion rate compared to the other levels. 

When analyzing the distribution of different ads within Dig Deep in level 1 and other levels, we removed the interstitial location (level 1 in version 2) (see circled in light orange in the chart above). This led to an improvement of 2.6% in completion rate and 34% in overall ad consumption in this level. 

In many instances, removing an ad location leads to a decrease in ARPU. However, in this particular scenario, the opposite occurred. The removal of the ad location not only improved ARPU but also positively impacted the game’s KPIs, since the completion rates in both versions 1 and 2 improved. 

Become A CLIK Dashboard Member 

The new Ad Report is now accessible through CrazyLabs’ CLIK Dashboard, an exceptionally comprehensive platform that offers developers complete transparency. By utilizing the CLIK Dashboard, developers gain access to real-time updates on marketability tests, revenue breakdowns, creative performance, and numerous other valuable insights. Click here to apply and become a CLIK Dashboard member.

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