CrazyLabs Acquired By Embracer Group

Thursday, August 5th, 2021

Embracer Group announced it is acquiring CrazyLabs, the top 3 casual and hyper-casual mobile games developer and publisher



CrazyLabs is acquired by Embracer Group - the parent company of businesses developing and publishing PC, console and mobile games for the global games market. The Group has over 240 owned franchises, 69 internal game development studios and is engaging more than 7000 employees and contracted employers in more than 40 countries.

The acquisition of the top 3 mobile games developer and publisher was declared as part of the deal to acquire 8 companies that will enhance the extensive portfolio of Embracer Group.

From the official announcement: “CrazyLabs is the most impactful contributor, both in net sales and Operational EBIT, and is estimated to be completed in the back end of the current quarter ending September 30, 2021.”

“CrazyLabs brings an experienced and highly scalable publishing organization with access to talented external studios across multiple geographies, a significant size in terms of users and user acquisition spending and IP’s that will complement the existing portfolio of female oriented casual titles within Deca Games and A Thinking Ape.”

"CrazyLabs is exactly the type of company Embracer wants to join forces with. Sagi and team are extremely talented, driven and long term oriented. They have over a decade of success and have proven that they can adapt and succeed in an ever-evolving environment of mobile games. CrazyLabs has an exciting growth plan and their publishing capabilities will further strengthen the mobile ecosystem within Embracer" says Lars Wingefors, co-founder and Group CEO of Embracer Group.

"In these exhilarating times for mobile games we are extremely happy to join forces with the whole Embracer family and the DECA Group in particular. We are confident that this is a jump forward for CrazyLabs on our journey of becoming the top publisher and developer of casual and hyper-casual games and anticipate in excitement what's yet to come!" Says Sagi Schliesser, CEO CrazyLabs Ltd

Read the full story here

About CrazyLabs
CrazyLabs is a Top #3 casual & hyper-casual mobile games developer & publisher, with over 4.5 billion downloads for games like “Phone Case DIY”, "Acrylic Nails","Tie Dye", "ASMR Slicing", "Soap Cutting" and many more. CrazyLabs has offices in Israel, China, Macedonia, Germany and Ukraine, and has hyper-casual gaming hubs in India, Turkey, Serbia, Israel and South Africa.

About Embracer Group
Embracer Group is the parent company of businesses developing and publishing PC, console and mobile games for the global games market. The Group has an extensive catalogue of over 240 owned franchises, such as Saints Row, Goat Simulator, Dead Island, Darksiders, Metro, MX vs ATV, Kingdoms of Amalur, TimeSplitters, Satisfactory, Wreckfest, Insurgency, World War Z and Borderlands, amongst many others.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its eight operative groups: THQ Nordic GmbH, Koch Media GmbH/Deep Silver, Coffee Stain AB, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment and Easybrain. The Group has 69 internal game development studios and is engaging more than 7,000 employees and contracted employees in more than 40 countries.