Check out this new key insight on nailing color contrast in your next hyper-casual game by Sky Persin, CrazyLabs’ Creative Manager.
Using simplified colors, such as grayscales, whites, and blacks, in hyper casual games can create an isolation effect and emphasize gameplay.
Color contrast should be used in hyper casual game creatives to enhance clarity, regardless of the game genre.
Applying grayscale to less important assets and using color to highlight main aspects of the game can draw attention and improve cost per install.
Grayscale can be used as a tutorial tool to emphasize different game elements and improve click-through rate (CTR).
Removing colors and creating a flat white background can eliminate distractions and provide a complete isolation effect, as seen in the top charts game – Moneyland.
