The road to hyper-success – the evolving publisher approach

In this webinar, CrazyLabs’ Publishing Manager, Hila Chechik, discusses the growing popularity of hyper-casual games and the interest of studios in this field. The games’ success relies on data-driven ad-based business models, and quick monetization and scaling are essential for success. Publishers like Crazy Labs play a crucial role by offering insights and real-time data to optimize game monetization and improve overall performance. The discussion highlights the importance of good day-one and day-three retention rates in achieving profitable games. The webinar also addresses the need for constant testing, iterating, and adapting in order to find the best monetization strategies for hyper-casual games.