How to make a hit in hyper-casual: Insights and recommendations HGC

In this video, Head of CrazyHubs, Nir Miretzky, joins a panel that discusses insights and recommendations on how to make a hit in hyper-casual. To attract users, publishers use influencers, TV shows, and trendy themes like “Squid Games.” Creating unique and profitable games involves fresh mechanics and themes that can be easily understood from video ads. Efficiency and iterative processes in game development help reduce costs for future releases. The speakers emphasized staying current with trends and finding inspiration from various sources, including successful games and non-hyper-casual titles.