Crazy Trends Challenge Campaign
Terms and Conditions

Participation in the [Crazy Trends Challenge Campaign] (“Challenge”) organized by Crazy Labs Ltd. (“CrazyLabs”) is subject to your agreement (as an individual or on behalf of a corporate entity which you confirm you are authorized to represent) to the following terms (“Terms”):


  1. The Challenge. CrazyLabs invites developers to submit hyper casual gameplay videos and marketable game builds for testing (CPI test) on its CLIK Dashboard during the Challenge Period (“Challenge Submissions”) to determine whether to enter into a close collaboration for focused personalized guidance to realize their true potential and to benefit from its offerings. You may apply to the Challenge on the landing page and by applying you agree to these Terms. If you already have a contractual relationship with CrazyLabs to deliver Challenge Submissions for testing under another CrazyLabs agreement, program or campaign (“Existing Agreement”), you may apply to the Challenge by ticking the box [“Crazy Summer Challenge candidate”] button on the CLIK Dashboard in connection with Challenge Submissions you wish to deliver thereunder, and by applying you agree to these Terms, which will replace your current agreement with CrazyLabs solely in connection with such Challenge Submissions. 


If a Challenge Submission meets the above conditions and achieves the applicable success KPIs, you undertake to continue working on the applicable game according to CrazyLabs requirements, and if your game build in connection with a Challenge Submission achieves all CrazyLabs success KPIs, you may be offered to enter into CrazyLabs’ publishing agreement in connection with such game. 


  1. Conditions. (i) There is no game submitted to or published in the Apple App Store or Google Play with identical or substantially similar gameplay and art style to a Challenge Submission; (ii) A Challenge Submission (or another substantially similar version or game) is not currently or was not previously submitted to or presented to any other third party publisher by you; (iii) A Challenge Submission is based on a concept created and developed by you; (iv) A Challenge Submission is delivered as required within the Challenge Period and is approved for testing by CrazyLabs, the applicable app stores and applicable ad networks; and (v) No third party software, services or elements (particularly SDKs and the like) which process or send personal information relating to a game’s end users) will be included, implemented or used by you in or in connection with a Challenge Submission except as expressly requested by Company (by e-mail). 


  1. Timetable. The Challenge will open for Challenge Submissions on January 10, 2023 [08:00 CET] and continue until February 28, 2023 [08:00 CET] (“Challenge Period”).


  1. Payments. You may be entitled to receive the following payments:


  1. If an approved game build developed by you in connection with a Challenge Submission passes all CrazyLabs’ success KPIs and is fully commercially released by April 1, 2023 under a publishing agreement concluded between you and CrazyLabs (“published game”), you will be entitled to receive a share of net revenue generated in connection with the published game as defined  in the publishing agreement, at a rate of 55% (fifty five percent), for a period of 1 (one) year from its full commercial release; and 

  2. If your published game reaches 15,000,000 (fifteen million) downloads in total across  both the App Store and Google Play store in the USA during the first 6 (six) months of full commercial release, you will be entitled to receive a one-time payment of US$500,000 (five hundred thousand US dollars).  

You will not be entitled to any payment or other consideration with respect to a Challenge Submission except as explicitly stated herein. All payments hereunder are fully recoupable against any first future payments that may be due to you after full commercial release of any game resulting from a Challenge Submission or any other CrazyLabs’ programs, campaigns or agreements outside of this Challenge. 


  1. Proprietary Rights. Your Challenge Submissions and further developments in connection therewith are proprietary to CrazyLabs and you irrevocably assign to CrazyLabs all rights therein, related thereto and arising therefrom and forever waive and agree never to assert any moral rights therein (including identification of authorship or limitation on subsequent modification) and any claims in connection therewith. If CrazyLabs finally abandons a Challenge Submission in writing, you may take back the rights in the software code of the last specific version thereof created by you and abandoned by CrazyLabs, in the form in which it was delivered. 


  1. Term. These Terms are effective as of the date you agree to them and continue until terminated by written notice by CrazyLabs.


  1. Confidentiality. All information relating to the Challenge, Challenge Submissions and the CLIK Dashboard (including discussions relating thereto), and all other confidential or proprietary knowledge, data, information or material furnished to you or to which you are exposed as a result thereof, constitute CrazyLabs’ confidential information, and you agree to hold same in strict confidence and not publish, disclose or otherwise make it available to others, and not use it except for performance of these Terms.


  1. Representations and Warranties. By participating in the Challenge you represent and warrant that: (i) you are an authorized representative of the developer identified in the CLIK Dashboard account with full legal authority to enter into and agree to these Terms and form a binding agreement with CrazyLabs on developer’s behalf; (ii) you are the sole owner or licensor of your Challenge Submissions; (iii) the Challenge Submissions do not infringe any law or third party rights or give rise to a legal claim; and (iv) you are not a person included on any of the restricted party lists maintained by the EU, UK, UN and/or the U.S. Government under applicable trade and economic sanctions, export control, and anti-boycott laws and regulations (“Trade Restrictions”) and/or owned or controlled by a restricted party or a country under Trade Restrictions.


  1. Law. These Terms are governed by the  law of Israel, excluding its conflict of law rules, and you hereby agree to submit to the personal and exclusive jurisdiction of the courts located in Tel – Aviv, Israel.


  1. General. These Terms supersede all prior agreements signed between you and CrazyLabs related to the subject matter hereof, including without limitation, any Existing Agreement.  If a section hereof is held invalid or unenforceable by a competent court, it will not affect the validity of the other sections and will be substituted with a valid and enforceable one which most closely approximates the original section.