Endle$$$ Challenge Terms

Participation in the Endle$$$ Campaign (“Challenge”) organized by Crazy Labs Ltd. (“CrazyLabs”) is subject to your agreement to the following terms:

  1. The Challenge. CrazyLabs invites developers to submit hyper casual gameplay videos and/or marketable game builds for testing (either by a  CTR test or a CPI test) on its CLIK Dashboard (“Submissions”) to determine whether to enter into a close collaboration for focused personalized guidance to realize their true potential and to benefit from its offerings.  
  2. Conditions. (i) There is no game submitted to or published in the Apple AppStore or Google Play with identical or substantially similar gameplay and artstyle to a Submission; (ii) A Submission (or another substantially similar version or game) is not currently or was not previously submitted to or presented to any other third party publisher by you; and (iii) A Submission is delivered as required within the Challenge timetable and is approved by a publishing manager.
  3. Timetable. The Challenge will open for Submissions on January 19, 2021. You may submit a first Submission  in relation to a game on the CLIK Dashboard until February 28, 2021
  4. Success. If a Submission meets the conditions and is approved for testing by a publishing manager you will be entitled to a one-time payment of $500. If a Submission meets the conditions and achieves the applicable success KPIs , and you want to continue working on the applicable game, you will enter into CrazyLabs Early Submission Program (“ESP”) on an exclusive basis for a limited period and submit it thereunder, in which event you will be entitled to a payment upon signing of the ESP terms based on the results of your test as follows:
Test Type iOS GP Payment
CPI ⩽$0.20 ⩽$0.18 $5,000
CPI ⩽$0.15 ⩽$0.13 $15,000
CPI ⩽$0.08 ⩽$0.08 $50,000
CTR  ⩾3.0%  ⩾3.0% $1,500
CTR  ⩾4.5%  ⩾4.5% $3,000
CTR ⩾6%  ⩾6% $10,000

If a Submission fails to achieve the applicable success KPIs, you may be free to show it to any person and to take any action with respect thereto. You may withdraw from exclusivity under the terms of the ESP only after six (6) months of full commercial release of a game resulting from a Submission or after a Submission is finally abandoned by CrazyLabs, whichever is earlier, notwithstanding anything to the contrary in the ESP, and to this extent these terms will prevail. 

  1. Term. These terms are effective as of the date you sign them and continue until terminated by written notice by CrazyLabs.  
  1. Confidentiality. All information relating to the Challenge, Submissions and the CLIK Dashboard (including discussions relating thereto), and all other confidential or proprietary knowledge, data, information or material furnished to you or to which you are exposed as a result thereof, constitute CrazyLabs’ confidential information, and you agree to hold same in strict confidence and not publish, disclose or otherwise make it available to others, and not use it except for performance of these  terms.
  2. Representations and Warranties. You represent and warrant that: (i) you have full legal authority to enter into these terms and form a binding agreement with CrazyLabs; (ii) you are the sole owner or licensor of your Submissions; and (iii) the Submissions do not infringe any law or third party rights or give rise to any third party legal claim.
  3. Law. These terms are governed by UK law, excluding its conflict of law rules, and you hereby agree to submit to the personal and exclusive jurisdiction of the courts located in London.
  4. General. These terms supersede all prior agreements signed between you and CrazyLabs related to the subject matter hereof. If a section hereof is held invalid or unenforceable by a competent court, it will not affect the validity of the other sections and will be substituted with a valid and enforceable one which most closely approximates the original section.