Data Driven Success Campaign Terms and Conditions

Participation in the Data Driven Success Campaign (“Challenge”) organized by Crazy Labs Ltd. (“CrazyLabs”) in collaboration with App Annie Inc. and its affiliates (collectively, “App Annie”) is subject to your (as an individual or on behalf of a corporate entity which you confirm you are authorized to represent) agreement to the following terms:

  1. The Challenge. CrazyLabs invites developers to submit hyper casual gameplay videos and/or marketable game builds for testing (CPI test) on its CLIK Dashboard (“Submissions”) to determine whether to enter into a close collaboration for focused personalized guidance to realize their true potential and to benefit from its offerings.
  2. Conditions. (i) There is no game submitted to or published in the Apple AppStore or Google Play with identical or substantially similar gameplay and art style to a Submission; (ii) A Submission (or another substantially similar version or game) is not currently or was not previously submitted to or presented to any other third party publisher by you; and (iii) A Submission is based on a concept created and developed by you; (iv) A Submission is delivered as required within the Challenge timetable and is approved by a publishing manager;  and (v) You consent to  CrazyLabs disclosing your submitted information to App Annie for purposes of confirming your participation in the Challenge, validating your eligibility and enabling the fulfillment of the App Annie Prizes.  In addition, you consent to App Annie’s marketing and delivery of App Annie’s products and/or services to you.   
  3. Timetable. The Challenge will open for applications to participate on August 18th, 2021. Once you apply and submit your Submission, you will be entitled to receive a detailed ebook on the state and trends of the hypercasual game genre, and you will be entitled to receive a 60-day free trial of App Annie Standard Intelligence Lite, the latter subject to App Annie’s eligibility requirements (see Section 4 below).   You may submit a first Submission in relation to a game on the CLIK Dashboard as of August 18th and until October 10th, 2021.
  4. Success. If a Submission meets the conditions and achieves the applicable success KPIs established by CrazyLabs on the tests ran under this Challenge on the Google Play platform, and you want to continue working on the applicable game, you will enter into CrazyLabs Early Submission Program (“ESP”) on an exclusive basis for a limited period and submit it thereunder, in which event you will be entitled to a payment upon signing of the ESP terms based on the results of your test as follows:
  Test Type   GP   Payment
  CPI   ⩽$0.15   $20,000
  CPI   ⩽$0.25   $10,000
  CPI   ⩽$0.30   $3,000

If a Submission progresses to the next tests and achieves the aggregated applicable success KPI’s as detailed in the table below, you will be entitled to the following payment, payable in three (3) installments within six (6) months of worldwide release by Company of such Submission under one of the Company’s applicable agreements:

  CPI   D1   Usage   Payment
  ⩽$0.18   > 40%   > 17m first 24H   $200,000

The first Submission that achieves the applicable KPI’s detailed in the table below and is published by Company within six (6) months of the date of its first CPI test, will entitle you to the following payment payable in three (3) installments within six (6) months of worldwide release by Company such Submission under one of the Company’s applicable agreements:

  CPI   D1   Usage   Payment
  ⩽$0.16   > 42%   > 20m first 24H   $300,000

Moreover, if your Submission is one of the first forty (40) Submissions that achieve the applicable KPI’s you will also be entitled to receive an upgrade to a 60-day free trial of “App Annie Standard Intelligence + Game IQ” (App Annie Standard Intelligence Lite and App Annie Standard Intelligence + Game IQ are referred to herein as “App Annie Prizes” or “Prizes”).  To obtain the App Annie Prizes you will need to claim your Prize(s) directly through App Annie within the applicable time limits to claim them as communicated to you by App Annie.  Awarding and fulfillment of the Prizes are subject to App Annie eligibility requirements which may include the following: (i) legal restrictions, (ii) business exclusions, (iii) acceptance of App Annie’s applicable terms and conditions, and (iv) providing App Annie with the necessary registration information, including but not limited to: Company Name, Address, full Name Super Admin, and Email address for Super Admin (which cannot be a personal email, @yahoo, @gmail, etc.). Your agreement with App Annie regarding access and use of the App Annie Prizes is between you and App Annie. In no event will CrazyLabs be liable for any loss or damages whatsoever including, but not limited to, direct, indirect, special, incidental, punitive, exemplary or consequential damages of any kind, or for personal injury, resulting from or arising out of Your participation in the Challenge and/or receiving the App Annie Prizes.

If a Submission fails to achieve the applicable success KPIs, you may be free to show it to any person and to take any action with respect thereto. You may withdraw from exclusivity under the terms of the ESP only after six (6) months of full commercial release of a game resulting from a Submission or after a Submission is finally abandoned by CrazyLabs, whichever is earlier, notwithstanding anything to the contrary in the ESP, and to this extent in case of conflict between the terms of the ESP and these terms, these terms will prevail.

  1. Term. These terms are effective as of the date you sign them and continue until terminated by written notice by CrazyLabs.
  2. Confidentiality. All information relating to the Challenge, Submissions and the CLIK Dashboard (including discussions relating thereto), and all other confidential or proprietary knowledge, data, information or material furnished to you or to which you are exposed as a result thereof, constitute CrazyLabs’ confidential information, and you agree to hold same in strict confidence and not publish, disclose or otherwise make it available to others, and not use it except for performance of these  terms.
  3. Representations and Warranties. You represent and warrant that: (i) you have full legal authority to enter into these terms and form a binding agreement with CrazyLabs; (ii) you are the sole owner or licensor of your Submissions; and (iii) the Submissions do not infringe any law or third party rights or give rise to any third party legal claim.
  4. Law. These terms are governed by the  law of Israel, excluding its conflict of law rules, and you hereby agree to submit to the personal and exclusive jurisdiction of the courts located in Tel – Aviv, Israel.
  5. General. These terms supersede all prior agreements signed between you and CrazyLabs related to the subject matter hereof. If a section hereof is held invalid or unenforceable by a competent court, it will not affect the validity of the other sections and will be substituted with a valid and enforceable one which most closely approximates the original section.