Crazy Winter Challenge Terms

Participation in the Crazy Winter Challenge (“Challenge”) organized by Crazy Labs Ltd. (“CrazyLabs”) is subject to your agreement to the following terms:

  1. The Challenge. CrazyLabs invites developers to submit hyper-casual gameplay videos and/or marketable game builds for testing (by a  CPI test) on its CLIK Dashboard (“Submissions”) to determine whether to enter into a close collaboration for focused personalized guidance to realize their true potential and to benefit from its offerings. 
  2. Conditions. (i) There is no game submitted to or published in the Apple AppStore or Google Play with identical or substantially similar gameplay and artstyle to a Submission; (ii) A Submission (or another substantially similar version or game) is not currently or was not previously submitted to or presented to any other third party publisher by you; and (iii) A Submission is delivered as required within the Challenge timetable and is approved by a publishing manager.
  3. Timetable. The Challenge will open for Submissions on November 18, 2021. You may submit a first Submission in relation to a game on the CLIK Dashboard until January 31, 2022.
  4. Success. If a Submission meets the conditions and achieves all the applicable success KPIs, and you want to continue working on the applicable game, you will enter into CrazyLabs Early Submission Program (“ESP”) on an exclusive basis for a limited period and submit it thereunder, in which event and subject to the approval of the CrazyLabs team and the applicable ad networks you will be entitled to a payment upon signing of the ESP terms based on the results of your test on Google Play as follows:
 Test Type   Facebook   TikTok   Payment 
 CPI  ⩽$0.30  ⩽$0.12  $10,000
 CPI  ⩽$0.25  None  $15,000
 CPI  ⩽$0.20  None  $20,000

If a Submission successfully passes all of CrazyLabs’ tests and is approved to progress by CrazyLabs’ team and the applicable networks, you may be offered to enter into CrazyLabs’ Publishing Agreement and in case a Submission passes all the applicable tests and is approved by the Crazy Labs’ team and applicable networks before January 15th, 2022, you will be entitled to payment of fifty five percent (55%) share of net revenue as defined in the publishing agreement for a period of one (1) year, subject to duly issuing an applicable invoices. 

If a Submission fails to achieve the applicable success KPIs, you may be free to show it to any person and to take any action with respect thereto. You may withdraw from exclusivity under the terms of the ESP only after six (6) months of full commercial release of a game resulting from a Submission or after a Submission is finally abandoned by CrazyLabs, whichever is earlier, notwithstanding anything to the contrary in the ESP, and to this extent these terms will prevail.

All payments made by CrazyLabs in connection with Submissions under this Challenge are fully recoupable against any first future payments that may be due to you resulting from your engagement with CrazyLabs. 

  1. Term. These terms are effective as of the date you sign them and continue until terminated by written notice by CrazyLabs.
  2. Confidentiality. All information relating to the Challenge, Submissions and the CLIK Dashboard (including discussions relating thereto), and all other confidential or proprietary knowledge, data, information or material furnished to you or to which you are exposed as a result thereof, constitute CrazyLabs’ confidential information, and you agree to hold same in strict confidence and not publish, disclose or otherwise make it available to others, and not use it except for performance of these  terms.
  3. Representations and Warranties. You represent and warrant that: (i) you have full legal authority to enter into these terms and form a binding agreement with CrazyLabs; (ii) you are the sole owner or licensor of your Submissions; and (iii) the Submissions do not infringe any law or third party rights or give rise to any third party legal claim.
  4. Law. These terms are governed by the law of Israel, excluding its conflict of law rules, and you hereby agree to submit to the personal and exclusive jurisdiction of the courts located in Tel-Aviv-Yafo.
  5. General. These terms supersede all prior agreements signed between you and CrazyLabs related to the subject matter hereof. If a section hereof is held invalid or unenforceable by a competent court, it will not affect the validity of the other sections and will be substituted with a valid and enforceable one which most closely approximates the original section.