Crazy Hyper Challenge Terms

Participation in the Crazy Hyper Challenge Campaign (“Challenge”) organized by CrazyLabs Ltd. (“CrazyLabs”)  in collaboration with GameRefinery a Liftoff Company (“GameRefinery”) is subject to your (as an individual or on behalf of a corporate entity which you confirm you are authorized to represent) agreement to the following terms:
  1. The Challenge. CrazyLabs invites developers to submit hyper casual gameplay videos and/or marketable game builds for testing (CPI test) on its CLIK Dashboard (“Submissions”) to determine whether to enter into a close collaboration for focused personalized guidance to realize their true potential and to benefit from its offerings. 

  2. Conditions. (i) There is no game submitted to or published in the Apple AppStore or Google Play with identical or substantially similar gameplay and art style to a Submission; (ii) A Submission (or another substantially similar version or game) is not currently or was not previously submitted to or presented to any other third party publisher by you; and (iii) A Submission is based on a concept created and developed by you; (iv) A Submission is delivered as required within the Challenge timetable and is approved for testing by a publishing manager and the applicable networks;  and (v) You consent to CrazyLabs disclosing your submitted information to GameRefinery for purposes of confirming your participation in the Challenge, validating your eligibility and enabling the fulfillment of the GameRefinery Prizes. In addition, you consent to  GameRefinery’s marketing and delivery of GameRefinery’s products and/or services to you. 

  3. Timetable. The Challenge will open for applications to participate on March 15, 2022. Once you apply you will be entitled to receive a detailed report on the state and trends of the hyper-casual game genre. You may submit a first Submission in relation to a game on the CLIK Dashboard as of March 15, 2022 , and until May 16, 2022.

  4. Referrals. Further to submitting your Submissions you may, after agreeing to these terms, refer game developer friends (“Friends”) to the CLIK Dashboard and invite them to submit their hyper-casual gameplay videos and marketable game builds for testing thereon, by entering their email address in the CLIK Dashboard or sending them a unique link to a Friends Referral page in another way (“Referral”). Friends whose email address you enter in the CLIK Dashboard will receive an invitation on your behalf with a unique link to the Friends Referral page to apply to the CLIK Dashboard. Friends applying to the CLIK Dashboard via the unique link will allow CrazyLabs to recognize who referred them.

  5. Referrals Rewards. For a Referral to qualify for a Reward, you must apply to the CLIK Dashboard and provide the required information on the Invite Your Friends page and your Friend must:
    (i) Register to the CLIK Dashboard through the link in  a designated email sent to your Friend by CrazyLabs;
    (ii) sign one of CrazyLabs’ testing agreements;
    (iii) submit a hyper casual gameplay video and marketable game build for testing within six (6) months of receiving the invitation, which is approved by a publishing manager; and
    (iv) not currently be or was not previously subject to any agreement with CrazyLabs or registered on the CLIK Dashboard.
    For each Referral that meets the conditions herein (“Successful Referral”) you will be entitled to receive a one-time payment of $500 (“Referral Reward”). If a game created by a Friend as a result of a Successful Referral is fully commercially launched by July 16, 2022, you may be entitled to receive a one-time payment of $50,000 (fifty thousand US Dollars).
  6. Success. If a Submission meets the conditions and achieves the applicable success KPIs established by CrazyLabs on the tests ran under this Challenge on the Google Play platform or Apple App Store platform, and you want to continue working on the applicable game, you will enter into CrazyLabs Early Submission Program (“ESP”), on an exclusive basis for a limited period, and submit it thereunder, and you will be entitled to a payment with respect to such Submission, upon signing of the ESP terms and based on the results of your tests as stated in the following table, provided that the Submission is approved by CrazyLabs, the applicable app store and applicable ad networks with respect to each test:
 Test Set  Facebook CPI  TikTok CPI  D1 Results  Payment 
 CPI+D1  ⩽$0.30  ⩽$0.12  32%  $25,000
 CPI+D1  ⩽$0.25  None  32%  $30,000
 CPI+D1  ⩽$0.20  None  32%  $35,000

If a Submission successfully passes all of CrazyLabs’ tests and is approved to progress by CrazyLabs’ team and the applicable ad networks, you may be offered to enter into CrazyLabs’ Publishing Agreement and in case a Submission passes all the applicable tests and is approved by the Crazy Labs’ team and applicable networks before July 16, 2022 you will be entitled to payment of fifty-five percent (55%) share of net revenue as defined in the publishing agreement for a period of one (1) year, subject to issuance of valid invoices. 

Each of the top forty (40) Submissions to reach the best KPI’s (in relation to the ones mentioned in the table above) will also be entitled to receive a GameRefinery’s Prize of  one 90-days access to GameRefinery’s SAAS tool for market research and Game Analysis excluding access to the following: Player Motivations, Market Share, Chinese and Japanese games and market data, or any tools released after the start of the CPI challenge. GameREfinery’s prize will be subject to GameRefinery’s terms.

To obtain the GameRefinery’s Prizes you will need to claim your Prize(s) directly through GameRefinery within the applicable time limits to claim them as communicated to you by GameRefinery.  Your agreement with GameRefinery regarding access and use of the GameRefinery’s Prizes is between you and  GameRefinery and its applicable affiliates. 

In no event will CrazyLabs be liable for any loss or damages whatsoever including, but not limited to, direct, indirect, special, incidental, punitive, exemplary or consequential damages of any kind, or for personal injury, resulting from or arising out of Your participation in the Challenge, Referral and/or receipt of the GameRefinery Prize.

All payments made by CrazyLabs in connection with Submissions under this Challenge are fully recoupable against any first future payments that may be due to you resulting from your engagement with CrazyLabs.  

If a Submission fails to achieve the applicable success KPIs, you may be free to show it to any person and to take any action with respect thereto. You may withdraw from exclusivity under the terms of the ESP only after six (6) months of full commercial release of a game resulting from a Submission or after a Submission is finally abandoned by CrazyLabs, whichever is earlier, notwithstanding anything to the contrary in the ESP, and to this extent in case of conflict between the terms of the ESP and these terms, these terms will prevail. 

  1. Term. These terms are effective as of the date you sign them and continue until terminated by written notice by CrazyLabs.
  2. Confidentiality. All information relating to the Challenge, Submissions and the CLIK Dashboard (including discussions relating thereto), and all other confidential or proprietary knowledge, data, information or material furnished to you or to which you are exposed as a result thereof, constitute CrazyLabs’ confidential information, and you agree to hold same in strict confidence and not publish, disclose or otherwise make it available to others, and not use it except for performance of these  terms.
  3. Representations and Warranties. You represent and warrant that: (i) you have full legal authority to enter into these terms and form a binding agreement with CrazyLabs; (ii) you are the sole owner or licensor of your Submissions; and (iii) the Submissions do not infringe any law or third party rights or give rise to any third party legal claim.
  4. Law. These terms are governed by the  law of Israel, excluding its conflict of law rules, and you hereby agree to submit to the personal and exclusive jurisdiction of the courts located in Tel – Aviv, Israel.
  5. General. These terms supersede all prior agreements signed between you and CrazyLabs related to the subject matter hereof. If a section hereof is held invalid or unenforceable by a competent court, it will not affect the validity of the other sections and will be substituted with a valid and enforceable one which most closely approximates the original section.