Monetization / CRM Manager

Crazy Labs is looking for a Monetization /CRM Manager to head our lifestyle game studio’s Live-Ops Team.

The brand-new team’s CRM efforts will drive an increase in revenues and retention, by:

• Using player segmentation to build different funnels
• Serving the relevant offers at the right time to the relevant segment
• Building and managing the event calendar to keep the game fresh
• Coming up with cool events, promotions and ideas that will keep the player engaged over time by both hacking the current system capabilities and developing the needed functionality

As Live-Ops Manager, you’ll build, lead and manage the live-ops strategy and execution while working closely with the game analysts, game designers, operations and artists.

This position is perfect for someone who:

• Is an entrepreneur at heart
• Is a team player by nature
• Is analytically driven
• Feels comfortable with technology
• Gets stuff done

Responsibilities:

• Increase the revenues and retention KPIs from existing players
• Identify low-hanging opportunities that result in increased revenues
• Keep the game fresh by constantly introducing new activities, promotions and events
• Take full ownership of the event calendar and the needed adjustments throughout the month
• Build and manage different player segments in order to extract maximum value from them
• Execute the live-ops plan you have built (hands-on, at the first stage)
• Work closely with the game designers, analysts, management and game economy teams to add relevant features and adjust the new features to fit the liveops capabilities 
• Launch new features to ensure maximum impact (penetration, revenues, retention)
• Implement a live-ops system and introduce work processes that lead to quick market execution of campaigns with minimal (or close to zero) errors
• Develop and manage supporting metrics to help better understand what’s happening in the game and what improvements are needed