Mobile User Acquisition Team Lead

Crazy Labs is looking for a Mobile User Acquisition TL to join our Lifestyle games studio Management and lead the User acquisition team and activities.

You’ll be responsible for delivering installs by targeting the right users and optimizing campaigns to improve performance and scale and applying ASO to drive organic traffic.

Responsibilities:

  • Lead and manage a team of UA experts, while being hands on. 
  • Take full ownership of the Lab’s UA budget and be accountable for achieving the installs and ROAS targets of the Lab’s games.
  • Plan, execute and analyze user acquisition budget, campaigns across marketing channels and geos to deliver the best ROAS.
  • Lead the ASO efforts to drive organic installs up.
  • Constantly search and test new channels and UA capabilities to ensure we are always on the leading frontier of UA.
  • Bring the voice and insights of the market to the discussion table.


Requirements:

  • BA Degree 
  • Managerial experiences with leading teams; recruiting, onboarding, training and giving feedback to team members. 
  • 5-10 years of experience running UA campaigns, preferably for games or mobile 
  • Experience in working with different UA channels - ad networks, google and social
  • Experience in ASO - advantage
  • Passion for running the best marketing campaigns; desire to constantly improve
  • Experience in a quantitative field such as finance, economics, statistics, business analysis, or other equivalent
  • Strong attention to detail
  • Ability to analyze complex problems and communicate your action plans to the team
  • Ability to present data in a story form and deliver findings to the team
  • Always strive to improve - never be satisfied with the existing situation
  • Fluency in English