Mobile User Acquisition Manager

Crazy Labs is looking for a Mobile User Acquisition Manager to join the team!

You’ll be responsible for delivering installs by targeting the right users and optimizing campaigns to improve performance.

Responsibilities:

  • Setting, optimizing and scaling Facebook Ads mobile campaigns in order to achieve KPIs
  • Integrate, test and scale new social platforms
  • Work closely with the studio to define advertising plans, performance metrics, and budgets.
  • Communicate clearly to management the plans, status and challenges to meeting objectives.
  • Provide creative suggestions and ad ideas, and run ongoing creative testing on different activity parameters
  • Stay on top of technology and best practices
  • Develop a strong understanding of the gaming industry, competition and marketing ecosystem

 

Requirements

  • 2+ year experience in Facebook Mobile Ads – Must
  • Hands-on management of at least $50K monthly advertising budgets
  • Strong Excel skills (Pivot Tables, Vlookup, Calculated fields, Advanced Formulas)
  • Experience in working with data analytics platforms like AppsFlyer, Singular, Tableau - an advantage.
  • Proven knowledge in Sanpchat, Tiktok and other social platforms - an advantage
  • Gaming industry experience – an advantage
  • Data-Driven mentality and Creative Capabilities.
  • Passion for running the best marketing campaigns; desire to constantly improve
  • Strong attention to details
  • Ability to take on multiple projects at the same time
  • Ability to analyse complex problems and communicate your action plans to the team
  • Fluency in English