Mobile User Acquisition Manager

Crazy Labs is looking for a Mobile User Acquisition Manager to join our Lifestyle Lab!

You’ll be responsible for delivering installs by targeting the right users and optimizing campaigns to improve performance and scale and applying ASO to drive organic traffic.


Responsibilities:

  • Plan, execute and analyze user acquisition campaigns across marketing channels to deliver the best ROI.
  • Monitor optimize and report performance of campaigns on an ongoing basis.
  • Work closely with the studios to define advertising plans, performance metrics, and budgets.
  • Communicate clearly to management the plans, status and challenges to meeting objectives.

Requirements

  • Experience in working with different UA channels - ad networks, google and social
  • Experience in ASO - advantage
  • Passion for running the best marketing campaigns; desire to constantly improve
  • Experience in a quantitative field such as finance, economics, statistics, business analysis, or other equivalent
  • Strong attention to detail
  • Ability to analyze complex problems and communicate your action plans to the team
  • Ability to present data in a story form and deliver findings to the team
  • Always strive to improve - never be satisfied with the existing situation
  • Fluency in English