Marketing Data Analyst

CrazyLabs is a top 3 mobile games publisher with over 4 Billion downloads to date, a worldwide leader in hyper-casual and casual games development, distribution, and innovation. 

We are looking for a Marketing Creative Analyst to join our Casual Lab.

Responsibilities:

  • Analyze creatives and ad data sets, identify best practices, and provide data-backed insights to improve our marketing performance and KPIs
  • Design, implement and analyze a/b tests to keep improving marketing performance.
  • Build and improve dashboards and reports for creatives analysis
  • Evaluate the performance of creatives based on different attributes of the videos (length, orientation, containings, watch time and etc)
  • Competitors analysis & market research in order to recognize trends, patterns, and best practices
  • Monitor, evaluate, and communicate the effect of creative changes
  • Interface with UA, Creative Marketing, Product & Analytics teams to analyze needs related to creative and market research

Requirements:

  • 1+ years experience working with Data or User Acquisition in a similar industry (gaming, ad tech, web marketing)
  • Solid SQL skills
  • Familiarity with building Tableau reports is a big advantage
  • Ability to turn huge data sets into actionable insights and recommendations
  • Excellent mathematical and analytical skills
  • Excellent Excel/Google spreadsheet skills, including pivoting capabilities
  • Ability to communicate data results and related conclusions effectively to colleagues and partners
  • Team-player with excellent initiative and self-motivation
  • Ability to take ownership and accountability. 
  • Great organizational and problem-solving skills
  • BSc in Industrial Engineering, Mathematics, Statistics or Economics (or similar fields)
  • Experience working with Columnar DB (RedShift, Vertica) – an advantage
  • Complete fluency in English
  • Understand funnels, tools, ecosystems, and trends in the mobile UA space - big advantage 

What we offer

  • Join a supportive and creative team of professionals
  • Make an impact - shape our next hit mobile games, reaching millions of end-users!
  • Personal growth - we encourage continuous learning and experimentation within our international teams
  • Fun and Flexible work environment in the heart of Berlin, team events, and more
  • Competitive compensation (we also offer visa/relocation support)
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